DirectID soars to the top of the credit & risk space, unveiling a slick new visual identity

DirectID launched a new website, branding and messaging to support status as the leading open banking provider to the credit & risk space.
Published on
July 21, 2022
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DirectID takes another leap forward in their year-on-year growth, launching a new website and unveiling a refreshed visual identity.

Scotland-born fintech, DirectID, has always been at the forefront of open banking technology and are the earliest pioneers in the space. They rallied to the UK government for the launch of PSD2 - the world’s first open banking programme. The fintech then went on to build the first open banking integration in the world. Now, DirectID has attained super-aggregator status with 13,000+ connections in 45+ countries across the globe – providing the highest coverage in the market.

The leadership team have been working with credit & risk data for over a decade and have more than 100 years of combined experience in senior roles at organisations such as FICO, Experian & TransUnion.

DirectID have brought open banking technology to some of the world’s biggest brands. Their partnership wall hosts logos from the likes of Deliveroo, XE, Nasdaq, Target, and many more. The new visual identity reflects their status as the leading provider of open banking data to the credit & risk space.

DirectID recruited Edinburgh-based maclean creative agency to launch an exciting, fresh technology brand that pays homage to the experience and specialist knowledge contained within the team.

The branding, visuals & messaging can be found on the new website at direct.id.

The rebrand launch is another marker of the growth of open banking technology in the credit & risk space.

James Varga, Founder & CEO, said:

In the last few years we have seen an exponential growth in the use of open banking data and I, personally, am proud to be at the forefront of this movement having lobbied to the government for PSD2. The last few years have been a real catalyst for change and highlighted how essential real-time credit and risk data is to decision makers.

With the current economic pressures, we are seeing demand for alternative data continue to grow and DirectID is set to reach a new peak in terms of revenues and market share. I am proud of our accomplishments, our new visual identity, and of our role in driving open banking data in to a global trend - putting our data at the heart of advanced credit & risk decisioning.

Clare McCaffery, Chief Commercial Officer, said:

Having worked in credit & risk for > 20 years, and with alternative data for the past 12, I immediately recognised the potential within DirectID.

Open banking fills a critical gap for decision makers who struggle to risk assess consumers with limited credit history and is proven to provide significant uplift to predictive models in both consumer and SME risk. This visual refresh and new website reflects DirectID’s focus on providing advanced data for risk decisioning, data for a new generation of consumers.

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Assess how much your customer can afford to repay. Use enriched data to identify income, and fixed vs flexibile spend.

Affordability

Assess how much your customer can afford to repay. Use enriched data to identify income, and fixed vs flexibile spend.

Income verification

Verify your customer's income across all income streams, whether it's salaried wages, freelance earnings or benefits.

Categorisation & classification

Cut through the noise of a bank statement and understand how and where your customers spend their money.

Emerging financial distress

Identify emerging financial distress to enable early intervention before your customer defaults.

SME financial health

See the balance trend of an SME’s accounts with a view on income, stability and fluctuations. View the money a business earns, spends and saves on a regular basis.

What our customers say

Testimonials - Fintech X Webflow Template

DirectID began working with Target at the beginning of 2020 to provide open banking data for their new Mortgage Hub. It is the first digital mortgage platform to be designed from the ground up, and the first to use open banking data as the backbone for customer experience.

Global vehicle manufacturer

Automotive financing

Testimonials - Fintech X Webflow Template

DirectID began working with Target at the beginning of 2020 to provide open banking data for their new Mortgage Hub. It is the first digital mortgage platform to be designed from the ground up, and the first to use open banking data as the backbone for customer experience.

Shieldpay

Multi-award winning payment platform. Designed for highly secure & efficient transactions. Trusted by over 100 law firms, lenders and professional services.

Testimonials - Fintech X Webflow Template

DirectID began working with Target at the beginning of 2020 to provide open banking data for their new Mortgage Hub. It is the first digital mortgage platform to be designed from the ground up, and the first to use open banking data as the backbone for customer experience.

Target Group

A Tech Mahindra company and a leading business services provider in lending, investments and insurance, managing over £25bn+ assets.

Testimonials - Fintech X Webflow Template

DirectID began working with Target at the beginning of 2020 to provide open banking data for their new Mortgage Hub. It is the first digital mortgage platform to be designed from the ground up, and the first to use open banking data as the backbone for customer experience.

Best Egg

Consumer-lending platform developed by Marlette Holdings, Inc.

Testimonials - Fintech X Webflow Template

DirectID began working with Target at the beginning of 2020 to provide open banking data for their new Mortgage Hub. It is the first digital mortgage platform to be designed from the ground up, and the first to use open banking data as the backbone for customer experience.

Dana

A lending as a service provider using open banking to strengthen their credit scoring engine

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Frequently asked questions

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01

What is open banking and how does it work?

Open banking is the practice that allows people and businesses to share up to 12 months of transaction data. DirectID is regulated by the Financial Conduct Authority as an Account Information Service Provider (AISP) - the intermediary who safely facilitate this process.

02

What is transaction categorisation?

Transaction categorisation is the process of adding context to raw transaction data. The process gives you an understanding of what your customers' spend their money  and where.

03

How does bank account verification work?

Using the bank account verification API, DirectID matches the details provided from your customer to those on their account. We apply a set of sophisticated algorithms and rules to verify the name, and then tell you what does and does not match.

04

How do you verify income with open banking?

After a customer shares their data, DirectID identify recurring credits to the account and group these. Using an algorithm we identify the monthly income for each income stream. We then return the calculated income and confidence score to you.

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