The ID Co. rebrands as DirectID

The ID Co. has rebranded as DirectID. The company is refocusing it's efforts on its core proposition of sharing bank data.
Published on
January 22, 2020
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The company formally titled The ID Co. has today announced it has rebranded asDirectID. The nameDirectIDcomes from the company’scoreB2B proposition, whichcentreson sharing data directly.

DirectID have been conscious that over the last year, the brand’s position in the market did not accurately reflect the proposition of the business. A decision was made to refocus on the DirectID brand, with DirectID chosen because of customer’s familiarity with the product and its strong brand offering. 

Today, DirectID launches its new website, featuring new branding, visuals and messaging. The website is located at direct.id.  

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The goal for the new website is to strengthen the DirectID brand, by bringing in a refreshed, modern suite of visuals, while maintaining our position as industry thought-leaders. 

The new website and branding proposition took around ten weeks to complete. In that time, significant effort was invested to ensure that it reflects our core proposition of being focused on data, and our use of data. 

The new branding has been rolled out on social media channels, LinkedIn, YouTube and Twitter. 

Digital Marketing Manager at DirectID, Jimmy McLellan, said: 

We’re delighted to have launched the new website and branding. Bringing both the brand and website from concept to final iteration has proven to be many months of hard work. We are delighted, however, with the final version.

The new branding speaks of a more mature and established company to what went before, and we’re confident that it will speak very strongly to both established customers and those new to the site.

Founder and Chief Executive of DirectID, James Varga, followed: 

The team have done a magnificent job in bringing the concept to fruition. I am sure that those arriving onsite for the first time will be excited about how DirectID can support them to meet their needs. The market has changed so much, and data has become such an important part of our offering, that this change in focus was required.

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DirectID began working with Target at the beginning of 2020 to provide open banking data for their new Mortgage Hub. It is the first digital mortgage platform to be designed from the ground up, and the first to use open banking data as the backbone for customer experience.

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Frequently asked questions

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01

What is open banking and how does it work?

Open banking is the practice that allows people and businesses to share up to 12 months of transaction data. DirectID is regulated by the Financial Conduct Authority as an Account Information Service Provider (AISP) - the intermediary who safely facilitate this process.

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What is transaction categorisation?

Transaction categorisation is the process of adding context to raw transaction data. The process gives you an understanding of what your customers' spend their money  and where.

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How does bank account verification work?

Using the bank account verification API, DirectID matches the details provided from your customer to those on their account. We apply a set of sophisticated algorithms and rules to verify the name, and then tell you what does and does not match.

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How do you verify income with open banking?

After a customer shares their data, DirectID identify recurring credits to the account and group these. Using an algorithm we identify the monthly income for each income stream. We then return the calculated income and confidence score to you.

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