Marketing Manager

Our clan

DirectID are a high growth fintech company growing fast and thoughtfully. We are a remote first organisation and have been recognised as one of Scotland’s top 10 most flexible employers. We know we're not just building world-class products but also a world-class team and a set of sustainable development practices that will continue to deliver value as we scale.

Our people set us apart and these are some of the words they use to describe life at DirectID: Flexible, Fast, Compassionate, Potential, Professional, Fun!

Our values have grown organically through our behaviours and outcomes, driving everything we do: We’re a Clan, With one Shared Vision, For our Customers and Brave at Heart.

Your role

This is a key role within our marketing team as we build our team to match the business growth this year.

We’re looking for a Marketing Manager to execute our content strategy, collaborate with sales teams on collateral development, and manage and develop our social media strategy. The successful candidate will have a passion for B2B SaaS marketing and a proven track record of developing and implementing effective marketing strategies to drive demand generation and revenue.

Working closely with the Senior Marketing Manager and the CRM Manager, you’ll have an opportunity to shape our content strategy and deliver value as we experience our most high-growth year yet.

Requirements

• A proven track record of executing effective, revenue driving campaigns that engage targeted B2B audiences, preferably in the SaaS space
• Experience building and executing a successful B2B content strategy
• Execute social media strategies across Twitter and LinkedIn to increase brand awareness, engagement, and lead generation for our SaaS product
• Collaborate with sales teams to develop collateral materials such as product videos, customer case studies, presentations, and whitepapers that communicate our product value proposition to prospects and customers
• Work with the CRM Manager on email strategy, taking ownership of copy writing and content generation
• Plan and execute webinars, including developing content, coordinating speakers, managing registration, and promoting the event to generate leads and nurture prospects.
• Identify and enter industry award opportunities, maintaining a calendar of regular awards, shortlisting and prioritizing opportunities, and promoting nominations and wins
• Maximize our engagement with industry bodies and partners, maintaining a relationship with member bodies and groups, identifying and spec'ing out opportunities, and distributing/creating content for sharing
• Stay up-to-date with industry trends, competitor activities, and emerging digital marketing technologies to ensure our marketing strategies remain innovative and effective
• Consult on messaging, tone, and air traffic control for paid social, and research, log and share examples of great social media in our industry
• Strong written and verbal communication skills, with experience creating compelling content for social media, collateral, and webinars that resonates with SaaS buyers

Benefits

• A team of passionate interesting people committed to your development and success
• £30-35k gross/pension/EMI share scheme
• Uncapped bike to work scheme
• Half day Fridays every last week of the month to recharge
• In-person and virtual clan events and workshops
• 33 days holiday allowance to take when you want
• £200 home working contribution to make sure you have everything you need to do your best work (get comfy we want you to stay)  
• Ask us about our remote first, flexible culture – this is core to who we are and we’re rated one of Scotland’s most flexible employers!