DirectID and Zinia AI Unite to drive hyper-personalisation and assist with regulatory compliance in lending

With DirectID's open banking service that provides lenders with direct access to real-time financial data and Zinia AI's advanced decisioning algorithms, lenders can automate, streamline and embed hyper-personalised journeys within the lending process creating great customer outcomes that retain customers.
Published on
June 19, 2023
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The partnership between DirectID and Zinia AI offers lenders a holistic solution that delivers hyper-personalisation and regulatory compliance in perfect harmony.  

In today's fast-paced digital landscape, customers expect personalized experiences that cater to their unique financial needs. With DirectID's open banking service, lenders gain direct access to real-time financial data, empowering them to truly understand their customers' financial behavior, preferences, and capabilities. This rich source of information serves as the foundation for hyper-personalised lending decisions that foster customer satisfaction and loyalty.

With Zinia advanced decisioning algorithms, lenders can automate, streamline and embed hyper-personalised journeys within the lending process creating great customer outcomes that retain customers. Zinia's powerful technology enables lenders to make accurate, consistent, and fair lending decisions, taking into account a multitude of factors, including affordability, risk tolerance, and suitability.

At a time when the lending industry is undergoing transformative consumer duty change, this partnership is a game-changer. Together, we have the opportunity to shape the future of lending, empowering lenders to deliver hyper-personalisation at scale exceeding regulatory standards.

If you're a lender seeking to differentiate yourself in the market and stay ahead of the curve. Explore the powerful possibilities offered by the DirectID-Zinia AI partnership. Reach out to us today to learn more about how we can help you drive hyper-personalisation outcomes.

About DirectID

DirectID is the global credit & risk platform for risk managers. The UK-based fintech provides open banking data and predictive models for smarter credit & risk decisions. With DirectID, decision makers can access real-time data to optimize credit risk decisioning. DirectID’s advanced insights for affordability, income verification, financial distress, and more, are available through one simple connection.

DirectID is an early pioneer in open banking and powers some of the world’s largest and most innovative brands. The company’s CEO & Founder, James Varga, lobbied the government for PSD2 and DirectID built the first ever AISP connection. DirectID now has the most comprehensive coverage of any provider in the market.

About Zinia AI

Zinia empowers organizations to optimize their business decisions with Generative AI. The company’s multi-awarded cloud hosted platform, hosts powerful AI algorithms under a super intuitive user interface, designed for businesses to build AI models directly linked with business objectives, right from optimising price, improving compliance and customer outcomes, increasing sales to devising operational strategy. With a Human-centric design, Zinia platform supercharges data teams to reach from data to optimal decisions in no time. Zinia is based in the UK and serves customers in Financial Services across different geographies.

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